The Desperate Need for Business Education in Dentistry
When I talk with other dental professionals, they agree: something is missing in their practices. I'm talking about the business of dentistry. I've had the honor of working with hundreds of practices through my 26-year career, and it’s clear there’s a huge lack of business education in dentistry.
Read the article on dentistryiq.com>
Six Traits All Great Digital Marketing Leaders Possess
When hiring for the director level or above, a majority of companies still struggle to identify the set of traits that characterize good digital marketing leaders. Some place such weight on business-sector knowledge that marketing leadership skills are deprioritized. From being around both great leaders and average leaders, here are the six traits that the great ones have in common.
Read the article on forbes.com>