Friday Five Roundup: From online reputation for dentists to best email time

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Oral Health Group

Jagmeet Singh Says NDP Open To Voting Against Throne Speech If It Doesn’t Address Issues Like Dental Care



NDP Leader Jagmeet Singh says his party could vote against the upcoming throne speech if it doesn’t offer commitments to parts of the party’s platform, including a universal pharmacare plan.

Read the article on oralhealthgroup.com>

2
Marketing Land

LinkedIn Adds Data Validation to Sales Navigator


In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date.

Read the article on marketingland.com>

Promoting Your Brand Through Instagram

By: Adriana Capano

The Old versus the New

It has become vital for businesses to have an online presence and successfully promote their company within the digital world. The way users consume brands and products continues to drastically change.

In order to effectively promote their brands, businesses have adopted and adapted to the social media marketing approach. Social media marketing is considered a hybrid form of marketing because it not only allows companies to communicate with their potential customers, but also enables consumers to communicate with one another. This creates a sense of trust with current and potential buyers - something they lacked prior.

Friday Five Roundup: From NHL dentists to reverse positioning

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Oral Health Group

The Ugly, Gory, Bloody Secret Life Of NHL Dentists



When the puck finally came to rest, it was almost entirely inside Craig MacDonald’s mouth. It was Dec. 21, 2007, and with 1:51 left to play, the Tampa Bay Lightning winger, working in his own zone, stepped in front of an errant, elevated slap shot that instantly cleaved a grisly, bloody and impossibly wide swath of carnage through MacDonald’s lips, gums and tongue before reducing nine of his teeth to dust.

Read the article on oralhealthgroup.com>

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Marketing Land

Email marketing: Infrastructure intelligence


To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.

Read the article on marketingland.com>

Friday Five Roundup: Facebook ads updates & how to use it for dental marketing

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Oral Health Group

How To Market Your Oral And Maxillary Dental Practice



It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public about good oral hygiene.

Read the article on oralhealthgroup.com>

2
Marketing Land

Responsive Ads Come to Facebook With Multiple Text Optimization


Facebook has rolled out a new responsive ad feature similar to what Google Ads launched last year. The feature, dubbed Multiple Text Optimization, allows advertisers to create several versions of headlines, ad copy and descriptions for a single-media ads. Facebook’s ad system then dynamically serves up the combination it determines will deliver the best results.

Read the article on marketingland.com>

Friday Five Roundup: From dental web standards to surveillance marketing

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Dental Economics

Does Your Practice Meet and Exceed 2019 Web Standards?



In today’s digital world, dental practice websites must be secure, use responsive design, and leverage online reviews. Here's why.

Read the article on dentaleconomics.com>

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Marketing Land

Lean Not Mean: A user-first framework for surveillance marketing


Marketers clearly need to reconcile the demands of commerce with the privacy pressures in the market and, at the recent MarTech East Conference, Duane Schulz, Principal of Schulz Advisors LLC, presented the concept of lean surveillance marketing as a possible solution.

Read the article on marketingland.com>

Friday Five Roundup: From dental research to restoring trust in digital advertising

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Oral Health Group

Researchers Identify Metabolic Cycles In Baby Teeth Linked To ADHD And Autism In Children



Mount Sinai researchers have identified elemental signatures in baby teeth that are unique to attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, and cases when both neurodevelopment conditions are present, which suggests that the metabolic regulation of nutrients and toxins play a role in these diseases, according to a study published in Translational Psychiatry in September.

Read the article on oralhealthgroup.com>

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Marketing Land

How We Can Restore Trust in Digital Advertising


The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.

Read the article on marketingland.com>

Friday Five Roundup: From gaming in dentistry to virtual influencers

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Oral Health Group

Are You Using Online Reviews As a Marketing Strategy?



While the dental industry relies heavily (and successfully) on patients’ word-of-mouth to refer and find dentists, there’s a digital alternative that you should be paying attention to: online reviews.

Read the article on oralhealthgroup.com>

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Marketing Land

When to Use a Hotfix on Your Site During a Sprint (And When Not To)


Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience.

Read the article on marketingland.com>

Friday Five Roundup: From dental findings to email marketing

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BBC

Scientists Use 6,000 Year Old Dental Plaque To Reveal Earliest Evidence Of Milk Consumption



Scientists have discovered the earliest direct evidence of milk consumption by humans. The team identified milk protein entombed in calcified dental plaque (calculus) on the teeth of prehistoric farmers from Britain.

Read the article on bbc.com>

2
CBC

Saskatoon Man Breaking Up With 550 Facebook Friends Via Phone


James Avramenko is breaking up with his Facebook friends, one by one, with personal phone calls. He's dumped 30 pals online so far — including a former boss, a groomsman and an elementary schoolmate — and has 527 more to go.

Read the article on cbc.ca>

Friday Five Roundup: From dental research to ad pollution

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Oral Health Group

Canada’s Homeless People Need Better Access To Dental Care



As the connection between oral health and overall physical health becomes continually more evident, more doctors recognize the need for dental care and coverage. However, there is one part of the Canadian population that lacks access to basic dental hygiene: Canada’s homeless people.

Read the article on oralhealthgroup.com>

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Marketing Land

Cleaning Up Digital Ad Pollution


Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.

Read the article on marketingland.com>

Friday Five Roundup: From special needs dentistry to social media contests

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Dental Economics

Making a Difference in Special Needs Dentistry



Many parents of children with special needs report difficulty in finding dentists who are qualified to treat their children. Although there are nearly 60 million people with disabilities in the United States, a mere 10% of dental professionals are prepared to treat patients with special needs.

Read the article on dentaleconomics.com>

2
HootSuite

11 Winning Twitter Contest Ideas and Examples


The best Twitter contests have one thing in common: They’re fun! But remember, a successful Twitter contest is only as good as the social media strategy that underpins it. New followers may come for the contest, but make sure to give them something worth staying for, too.

Read the article on hootsuite.com>

The 2019 Google Core Updates: Where we are now



By: LeVi Pham

Have you noticed a recent, significant drop in your website’s search visibility over the past few months? Did you spend hours combing through your SEO to try to fix this? Chances are your website is among the many that were affected by the recent Google Core Updates, which impacted several big names such as the Daily Mail UK and cryptocurrency marketplace CCN.com. In this blog post, we will explore how the Google Core Updates impacted websites, with a focus on the recent June Update, and what you can do to rebound if your rankings have tanked. Spoiler alert: it’s all about content quality!

Friday Five Roundup: From virtual CFO for dentists to social media stats

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Mouthing Off - ASDA Blog

A Look Into Forensic Dentistry



Forensics is the application of science as it applies to the law, whether civil or criminal. Forensic dentistry, therefore, is the art and science of dentistry as it applies to the law. “All dentists do some form of forensics without realizing it,” says Dr. Barry Lipton, a board-certified forensic odontologist and a faculty member at LECOM School of Dental Medicine, New York University and Florida Gulf Coast University.

Read the article on asdablog.com>

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Marketing Land

Spark Creativity: 11 tips to build a more creative business


Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential. If you’re looking for practical ways to spark creativity in your brand, here are some places to start.

Read the article on marketingland.com>

Friday Five Roundup: From gamification in dentistry to podcasts

1
Oral Health Group

Gamification Can Give Dental And Medical Education A Boost



Introducing gamification to medical and dental education can boost student motivation and lead to better learning outcomes, a new study from the University of Eastern Finland shows.

Read the article on oralhealthgroup.com>

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Marketing Land

Podcast Listening Growth Continues: Mobile app usage up 60% since January 2018, study finds


Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future, according to a study conducted by Adobe Analytics. 25% of listeners have bought products discovered through podcast advertising.

Read the article on marketingland.com>

10 Things You Can Track with Google Tag Manager

By LeVi Pham
Image source: AnalyticsMania 

In our previous blog post on the topic, we covered the basics of Google Tag Manager (GTM) including its benefits and how to set up. In this article, we will provide you with guides on how to enable the 10 most popular tracking metrics and save you some time spent Googling them! This list is by no means exhaustive - there are many default tags and custom tags that can be added to suit your marketing strategy. Take time to experiment with different tags, triggers, and variables to improve data gathering and gain useful insights into your campaign performance.

Streamline Your Efforts with 10 of the Most Popular Social Media Management Tools

By: LeVi Pham


Related Article: Are You Using Social Media to Its Full Potential?

Whether you are a small business or an enterprise company, you are probably spending a lot of time and resources on social media to reach your customers, clients, and readers. With an ever increasing demand to stay current and present on many platforms at once, how do you stay on top of all your social media marketing tasks? Are you effectively monitoring and optimizing your content’s performance? It can easily get overwhelming without the right tools, so we have compiled a list of the top 10 most popular social media management apps right now that you can use to save time and streamline your marketing efforts!

Before we start, we should mention that all major social networks offer analytic tools, including:
These tools are well-built for their platforms and can provide you with key insights into your marketing performance, but they can be time-consuming to monitor if you have multiple social media channels. Many of the following apps that we recommend can help combine these channels into one unified dashboard for you to easily compare the results.

Friday Five Roundup: From metrics to UX design for dentists

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Dental Economics

Help Patients Take Full Advantage of Their Benefits



It’s becoming more challenging for dental insurance coordinators, office managers, and financial coordinators to keep up with the changing insurance benefit landscape.

Read the article on dentaleconomics.com>

2
Marketing Land

4 Ways to Future-Proof Your UX


For users with visual, hearing, motor and cognitive issues, A/B split testing and user feedback can help you develop best practices.

Read the article on marketingland.com>