A Common Oral Infection May Contribute to Alzheimer’s Disease
Researchers led by a team at Cortexyme, a San Francisco-based startup pharmaceutical company, found evidence that the same bacteria that causes chronic gum infections may contribute to the buildup of the plaques and tau that are the hallmarks of Alzheimer’s disease.
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Search Engine Land
Fighting Brand Fatigue Through A/B Testing
Here's how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.
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