Friday Five Roundup: From dental practice management to Google updates

1
Oral Health Group

Smile! Your Patients Are Watching You



The point of Data Driven Dentistry in 2019 is to shine a light on what you may already know: what patients want and think about your practice. It’s easy to get caught up in following regulations, performing procedures, hiring the right staff, but in the end every choice needs to be made with your patients in mind.

Read the article on oralhealthgroup.com>

2
Search Engine Land

Google Search Console Goes Live With New Consolidated View


Google made a preview of the consolidated data view live early, go check it out now.

Read the article on searchengineland.com>

Friday Five Roundup: From dental marketing forecasts to how much Facebook knows about you!

1
Dental Economics

Hits and Misses: 2019 dental marketing forecast



This year's predictions of dental marketing strategies that could potentially work or not work!

Read the article on dentaleconomics.com>

2
Quartz

How to Find Out How Much Facebook Thinks it Knows About You


Facebook has gotten into hot water for their categorization system, which ProPublica proved, for example, allowed advertisers to discriminate against African-American users. To assess whether you’re comfortable with how much Facebook knows about your life and how it categorizes you, follow these steps.

Read the article on qz.com>

Friday Five Roundup: From fluoride water to vertical visuals

1
Quartz

A Common Oral Infection May Contribute to Alzheimer’s Disease



Researchers led by a team at Cortexyme, a San Francisco-based startup pharmaceutical company, found evidence that the same bacteria that causes chronic gum infections may contribute to the buildup of the plaques and tau that are the hallmarks of Alzheimer’s disease.

Read the article on qz.com>

2
Search Engine Land

Fighting Brand Fatigue Through A/B Testing


Here's how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.

Read the article on searchengineland.com>

Friday Five Roundup: Dental industry disruptions to incredible copywriting

1
The Dental Geek

5 Ideas for Marketing Your Dental Practice Like a Pro



You may be a pro at giving patients beautiful smiles, but when it comes to marketing your business I bet you have your doubts. As a dental practice owner you can’t afford to have those, which is why you’ll find these marketing ideas a great way to supercharge your strategy.

Read the article on thedentalgeek.com>

2
HubSpot

14 Copywriting Examples From Businesses With Incredible Copywriters


The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too.

Read the article on hubspot.com>

5 Ways to Further Optimize your Google My Business Listing


By: Patricia Poblete


When was the last time you optimized your Google My Business (GMB) listing? According to LSA Insider, 56% of local business haven’t claimed their GMB listing, while those that have, haven’t fully optimized it or forgot about it. In spite of the fact that 82% of people use search engine to find local information, many GMB listings remain unclaimed and unoptimized.

Why?

A study from Brandmuscle found that 57% of the listings are self-managed by local businesses due to reasons such as lack of resources and guidance. Fortunately, it’s never too late to start optimizing your GMD listing. Since new features are ever-so-often introduced, there are always new ways to optimize your GMB listing further. In doing so, Google is effectively pressing all local businesses (whether their digital marketing is agency-managed or self-managed) to regularly monitor, change, and update their GMB listings.

In recent months, Google My Business has been undergoing pivotal tests and changes, transforming the nitty-gritty parts of GMB. Thing of this as Google trying to take the best parts of the soon-to-be shuttered Google+ service and integrating them across their platform. GMB is not just a place to poke around for basic information, proper management of a listing has become an integral part of any local SEO strategy. In 2018, Google introduced dozens of new features to help refine data clutter and enhance user-experience, changing the way users search and browse content online. Google is showing information more than ever before, giving users less reasons to click through websites and different accounts. Hence, the announcement of Google+ shutting its doors wasn’t exactly a complete loss for the company as it doesn’t hinder the accessibility and function of other Google platforms, such as GMB. In fact, the exit of Google+ doesn’t affect your local business’ SEO. Instead, the exit of Google+ allowed for bigger opportunities to come about, allocating some features of Google+ into different areas of other Google platforms, such as GMB’s Google Post (which we will discuss later).