Friday Five Roundup: From website migration to data breaches

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Oral Health Group

Text Message Interventions Could Improve Oral Health of At-Risk Children



Text message interventions have the potential to improve the oral health of at-risk children by positively influencing caregivers’ attitudes and behaviors toward their children’s oral health, according to the results of a randomized pilot feasibility trial published in November 2019 in the Journal of Medical Internet Research- mHealth and uHealth.

Read the article on oralhealthgroup.com>

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Marketing Land

5 Audiences You Should Exclude From Your PPC Campaigns


Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

Read the article on marketingland.com>

Friday Five Roundup: Dealing with patients' loneliness this holiday season & more

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Oral Health Group

Holiday Blues: Navigating Patients’ Loneliness



It’s been said that there is no health without mental health—the truth of this statement is difficult to refute. Mental illness presents a serious barrier to receiving good health care and dental care is no exception. The enormity of this public health concern becomes clear when you consider that, at any moment in Canada, mental health issues impact 1 in 5 people; that’s 20% of dental professionals and 20% of patients in need of oral health care. Oral health and mental health issues cannot always remain separated.

Read the article on oralhealthgroup.com>

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Marketing Land

Back to Basics: Understanding your paid search metrics


Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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Friday Five Roundup: Location, PPC, Impressions, Reach, & Remarketing

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Oral Health Group

First Comes The Dentist, Then The Location



If there was ever a feature in our Data Driven Dentistry series that tried to hit home the concept of connecting and making relationships with your patients, it’s this one. If you’re in a space now that starts to become less convenient for your patients, then you have to rely on patient loyalty. While most patients consider location vital in staying at a practice, only 11% would truly look to leave if it became out of their way.

Read the article on oralhealthgroup.com>

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Marketing Land

Paid Search Trends to Watch for the 2019 Holiday Shopping Season


Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play the Grinch.

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Friday Five Roundup: From online reputation for dentists to best email time

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Oral Health Group

Jagmeet Singh Says NDP Open To Voting Against Throne Speech If It Doesn’t Address Issues Like Dental Care



NDP Leader Jagmeet Singh says his party could vote against the upcoming throne speech if it doesn’t offer commitments to parts of the party’s platform, including a universal pharmacare plan.

Read the article on oralhealthgroup.com>

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Marketing Land

LinkedIn Adds Data Validation to Sales Navigator


In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date.

Read the article on marketingland.com>

Promoting Your Brand Through Instagram

By: Adriana Capano

The Old versus the New

It has become vital for businesses to have an online presence and successfully promote their company within the digital world. The way users consume brands and products continues to drastically change.

In order to effectively promote their brands, businesses have adopted and adapted to the social media marketing approach. Social media marketing is considered a hybrid form of marketing because it not only allows companies to communicate with their potential customers, but also enables consumers to communicate with one another. This creates a sense of trust with current and potential buyers - something they lacked prior.