Friday Five Roundup: From dental web standards to surveillance marketing

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Dental Economics

Does Your Practice Meet and Exceed 2019 Web Standards?



In today’s digital world, dental practice websites must be secure, use responsive design, and leverage online reviews. Here's why.

Read the article on dentaleconomics.com>

2
Marketing Land

Lean Not Mean: A user-first framework for surveillance marketing


Marketers clearly need to reconcile the demands of commerce with the privacy pressures in the market and, at the recent MarTech East Conference, Duane Schulz, Principal of Schulz Advisors LLC, presented the concept of lean surveillance marketing as a possible solution.

Read the article on marketingland.com>

Friday Five Roundup: From dental research to restoring trust in digital advertising

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Oral Health Group

Researchers Identify Metabolic Cycles In Baby Teeth Linked To ADHD And Autism In Children



Mount Sinai researchers have identified elemental signatures in baby teeth that are unique to attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, and cases when both neurodevelopment conditions are present, which suggests that the metabolic regulation of nutrients and toxins play a role in these diseases, according to a study published in Translational Psychiatry in September.

Read the article on oralhealthgroup.com>

2
Marketing Land

How We Can Restore Trust in Digital Advertising


The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.

Read the article on marketingland.com>

Friday Five Roundup: From gaming in dentistry to virtual influencers

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Oral Health Group

Are You Using Online Reviews As a Marketing Strategy?



While the dental industry relies heavily (and successfully) on patients’ word-of-mouth to refer and find dentists, there’s a digital alternative that you should be paying attention to: online reviews.

Read the article on oralhealthgroup.com>

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Marketing Land

When to Use a Hotfix on Your Site During a Sprint (And When Not To)


Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience.

Read the article on marketingland.com>

Friday Five Roundup: From dental findings to email marketing

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BBC

Scientists Use 6,000 Year Old Dental Plaque To Reveal Earliest Evidence Of Milk Consumption



Scientists have discovered the earliest direct evidence of milk consumption by humans. The team identified milk protein entombed in calcified dental plaque (calculus) on the teeth of prehistoric farmers from Britain.

Read the article on bbc.com>

2
CBC

Saskatoon Man Breaking Up With 550 Facebook Friends Via Phone


James Avramenko is breaking up with his Facebook friends, one by one, with personal phone calls. He's dumped 30 pals online so far — including a former boss, a groomsman and an elementary schoolmate — and has 527 more to go.

Read the article on cbc.ca>

Friday Five Roundup: From dental research to ad pollution

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Oral Health Group

Canada’s Homeless People Need Better Access To Dental Care



As the connection between oral health and overall physical health becomes continually more evident, more doctors recognize the need for dental care and coverage. However, there is one part of the Canadian population that lacks access to basic dental hygiene: Canada’s homeless people.

Read the article on oralhealthgroup.com>

2
Marketing Land

Cleaning Up Digital Ad Pollution


Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.

Read the article on marketingland.com>