Friday Five Roundup: Owning and managing your dental practice

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Mouthing Off - ASDA Blog

5 Myths About Owning Your Own Practice



Is it your big dream to own a practice? Do you imagine what it would be like to run your own business? Maybe being an employee is just not for you. Here are some common misconceptions that students have about money when it comes to starting or buying a practice.

Read the article on asdablog.com>

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Quicksprout

12 Tips for Creating Signup Forms That Convert


Every website can benefit from signup forms. Signup forms improve communication between you and your current or prospective customers. They also allow you to share more information about your company while gaining insight into people who sign up. Regardless of what you’re using signup forms for on your website, they are useless if your website traffic isn’t converting.

Read the article on quicksprout.com>

6 Tips to Create an Effective Landing Page

By: Patricia Poblete


In today’s highly competitive world, online presence is unquestionably an important marketing leverage for every business. And as you dive deeper into the territory of digital marketing, you will soon realize that marketing your business and reaching your goals require more than just a website and social media accounts. Whether your objective is to increase traffic, capture interest, or increase sales, there are several marketing tools that can be used when building effective marketing campaigns. A landing page is one of the many marketing tools.

What’s a landing page?


If you search the term “Landing page” online, you will receive numerous results with general definitions; such as HubSpot’s landing page definition: “a web page that allows you to capture a visitor’s information through a lead-capture form” or Web Ascender definition: “a part of a first impression...your handshake or greeting, or smile.” Simply put, a landing page is a web page that a consumer “lands” on after clicking a hyperlink from a different page, search result, or most often, a search advertisement. Landing pages are often “stand-alone” pages - in other words, these pages have no links to any other sources or navigations (such as, your business’ website). The purpose of a landing page is to essentially move visitors down the sales funnel and eventually make them a lead. An effective landing page should be transactional; determined by its engagement or conversion rate. As a result, making a purchase, giving a call, or subscribing to the business are some examples of a “transaction.” In that case, a landing page should have a clear and direct intent with specific information of what the business is offering to “push” potential customers to convert.

Friday Five Roundup: From Instagram shoppable features to salon teeth whitening

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Forbes

7 Digital Marketing Jobs That Didn't Exist 10 Years Ago



Here's a look at 7 digital marketing jobs that didn’t exist 10 years ago and the average salaries for those positions.

Read the article on forbes.com>

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CBC

Quebec Dentists Warn About Potential Risks of Salon Teeth Whitening


The professional order of dentists wants the rules around who can perform teeth whitening to change.

Read the article on cbc.ca>

Friday Five Roundup: From video to dental marketing

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HubSpot

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year



When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it.

Read the article on hubspot.com>

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Mouthing Off - ASDA Blog

Understanding Dentistry’s Role in Combating Opioid Abuse


Measures to reduce the number of opioids available to patients, create prescribing standards and promote patient education are being discussed at the federal level.

Read the article on asdablog.com>

Top 4 tips for Doing Live Stream Marketing on Facebook

By: Joyce Ho


Facebook livestream has been popularly used to broadcast live moments and connect with other users instantly. Thanks to its convenient interface, anyone with a smartphone and a Facebook account can stream live video. Marketers are all excited about this trending marketing technique because 80% of people would rather watch a live video from a brand than read a blog. Facebook live is changing the way people communicate and if you are thinking of doing live stream marketing for your business, be sure not to miss these top 4 tips!