Friday Five Roundup: From dental practice successes to chained beer

1
Dental Economics

3 Success Hacks From a $1 Million Practice



What amazed me most about this practice's steady growth is that they use a unique formula to grow their revenue every year, and they don't break their backs doing it. In fact, their success has allowed them both to fulfill their lifelong dreams of traveling.

Read the article on dentaleconomics.com>

2
The Verge

This Cruel Bud Light Smart Fridge Unlocks Only When the Cleveland Browns Win


Football season is almost here, and Bud Light has put together something special for the fans of the eternally suffering Cleveland Browns: Cleveland Browns Victory Fridges, a bunch of custom-made, internet-connected fridges that will only open when the Browns manage to snap their winless streak (currently at 17 games and counting).

Read the article on theverge.com>

How to Use Podcasts to Boost Your Brand Marketing

By: Caitlin Barbin


Podcasts are a great option to boost your brand marketing and can set you apart from your competitors. Podcasts are most-often arranged as a radio show format where the host(s) discusses different topics, often featuring a guest.

Here are a few reasons why podcasts are an excellent form of marketing:

Podcasts are easily accessible

While podcasts are mostly listened to at home (48%), many people also like to listen from their car (26%) or at work (12%). People appreciate the on-demand nature of podcasts and a majority of podcast consumers use a smartphone, tablet, or other portable device for listening. Podcasts are very popular for on-the-go listening and multitasking.

Podcasts are inexpensive

Starting or producing a podcast is often cheaper than many other forms of marketing. The essential tools for creating a podcast are a microphone and (simple) editing software usually available at little or no cost (consider Audacity). You'll of course still have to invest time in writing, recording, and editing your podcast. You can later upgrade to a higher quality microphone and editing software once you're more experienced and the effort shows dividends. However, you should usually focus on the quality of your content before looking into advanced equipment.

Friday Five Roundup: From marketing stunts to money talk

1
Mouthing Off - ASDA

Straight (Money) Talk to a New Dentist



These pointers should help you make thoughtful financial decisions as a dentist, largely without regret.

Read the article on asdablog.com>

2
HubSpot

Billion Dollar Business Models Explained: Uber, Amazon, Netflix, & More


Uber, Amazon, Netflix, Airbnb, and Tesla all have one thing in common: even though they're some of the best brands in tech, the strength and viability of their business models are what propel them to the top of their industries.

Read the article on hubspot.com>

Digital Marketing Terms Decoded - August Edition

By: Mira Rawady


Welcome to the August edition of our Digital Marketing Terms Decoded series, here to help you build a successful online marketing strategy. Whether you've encountered any of the upcoming terminology before or just started dipping a toe into the pool, we’re here to make sure everything's crystal clear! Before diving into this edition, make sure to check out previously explained terms here. Happy Marketing!

August's Digital Marketing Terms Decoded is here with new additions to your marketing glossary. From online advertising to website development, search engine optimization, and user experience, we're breaking it all down.


Google Ads

Before we get started on this topic, Google has officially changed its famous advertising system's name. The change from Google AdWords to Google Ads is part of a broad rebranding of Google's ad products and lineup. If you didn't know, now you do. Change is the only constant in our digital marketing and advertising universe.

Google Ads is a digital advertising system largely focused on keywords, which businesses can use to promote their brand and online presence via Search Ads, Display Ads, Video Ads, or App Ads. The program works both on a pay-per-click and/or cost-per-impression basis. Businesses and marketers use the platform to create ads based around keywords that people are likely to input in their Google searches. When one of these keywords is searched, the ad is triggered and displayed under 'sponsored links' which show up above/below and separately from organic search results.

Related Article: How To Improve Your Google Ads Campaign

Backlink

When a web page links to any other page, it's referred to as a backlink or inbound link. Backlinks are incoming links to a webpage that can be used to strengthen SEO and determine the popularity of your website. Search engines including Google take backlinks into consideration when determining relevant search results. Including backlinks in your website can also help improve organic ranking and increase referral traffic.

Responsiveness

Responsiveness or Responsive Web Design is an approach to website development that focuses on webpages displaying suitably according to user behaviour, device choice, screen size, platform, orientation, and other visual factors that websites should acknowledge and display themselves according to. The purpose of responsive design is having one website that renders for different devices and screen sizes so as to provide better use experience with the freedom to explore a website on any chosen device. Responsive web design is an essential tool for digital marketing and mobile currently accounts for half of all global web pages served. So far in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. Website visitors will likely abandon your website if it doesn’t conveniently adjust to the interface or device they are browsing on.

Related Articles: 

Why Your Practice Should Be Mobile Friendly
What Makes a Good Dental Website?

Long-Tail Keywords

Image Source: neilpatel.com
Much like normal keywords, long tail keywords are used to define what is on a webpage and where it shows up in search engine results. However, long-tail keywords are more specific and are thus less competitive than generic keyword terms. For example, the long-tail version of the term ‘t-shirt’ could be ‘graphic t-shirt slim fit’ which would narrow down the search for users with specific requirements. Using long-tail keywords may pull in less traffic numerically, but you’ll be targeting the audience that you’re looking for and is looking for you right back! That audience is the user group closest to their point of purchase and the most interested in engaging with your brand and services.

Related Article: Most Valuable Keywords

Conversion Rate

The conversion rate is a web analytics term used to measure the percentage of users who take a desired call-to-action on your website. High conversion rates are indicative of successful online marketing and web design that have resulted in visitors wanting what you’re offering and easily being able to get it. In order to improve conversion rate, some businesses test different headlines, buttons, CTAs, or landing page images to see which elements lead to more conversions.

Related Article: How to Craft an Effective CTA

We hope you’ve enjoyed this edition of Digital Marketing Terms Decoded. What marketing concepts or terminology do you want to know more about? Contact UpOnline for more information on online marketing tactics and make sure to follow our blog so you don’t miss out on the upcoming tips, tricks, and trends of digital marketing. Keep an eye out for our next edition!

Related Articles:

Digital Marketing Terms Decoded - June Edition
3 Things To Think About When Designing Your Website
9 Digital Marketing Stats You Should Know

Friday Five Roundup: From safety in digital marketing to dental costs

1
Dentistry Today

Tooth Extraction System Provides Ease of Use



The Physics Foreceps atraumatic extraction system from GoldenDent is designed to provide a simple, predictable, and unconventional method for extracting teeth regardless of the practitioner’s extraction experience, or the condition of the tooth, while providing a positive patient experience.

Read the article on dentistrytoday.com>

2
Quartz

Hackers Account for 90% of Login Attempts at Online Retailers


When you have a 3% success rate you can do a lot of damage (or spend someone else's money) very quickly. Most criminals will try to steal your credentials from 'weaker' security websites and use them on higher security e-commerce sites. So if you wanted to change even thing about your password security, keep that in mind!

Read the article on qz.com>