Friday Five Roundup: From Google updates affecting dental searches to personalized marketing

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Dentistry Today

Google’s BERT Update Will Affect Your Dental Practice’s Search Results



Search engine optimization (SEO) has long been a staple of digital dental marketing. Its importance has not waned, but best practices have changed. Although most Google algorithm updates are quite minor, a few change the rules of SEO. The past couple of years have seen a few such updates, the most important of which—BERT—went largely unnoticed.

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Marketing Land

Here’s How We Prepare For a New Decade of Marketing Innovation


We should not be afraid to take a bolder approach with personalization if we're proactive in creating high standards with our customer's data privacy.

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Friday Five Roundup: From the dental economy in 2020 to social media tactics

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Oral Health Group

The First Surgical Robot Designed for Dental Implant Surgery, Yomi®, Surpasses 1000 Implants



Neocis, the leader and pioneer in dental robotics, announced that over 1000 implants were placed in 2019 using the Yomi robotics system, signaling the arrival of surgical robotics technology in the dental space.

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Marketing Land

Facebook Will Let Users Hide Ads Targeted Via Custom Audience Lists


Users will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list.

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Friday Five Roundup: A Diagnosis of 2019 and Predictions for 2020

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Oral Health Group

New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020



We are entering not only a new decade on the calendar, but also a new era in dental SEO. How can you and your marketing team adapt?

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Marketing Land

6 of the Best Social Listening Tools for 2020


As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.

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Friday Five Roundup: From 2020 dental marketing trends to millenials vs Gen Z

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Oral Health Group

5 Dental Marketing Trends to Watch in 2020



Customized advertising, financial flexibility, and more.

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Marketing Land

How the ‘Peloton Woman’ in Aviation Gin’s Ad Will be a Case Study on Marketing Genius for Years to Come


The ad from Aviation Gin used viral momentum to give us the sequel we didn't know we needed.

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Friday Five Roundup: From website migration to data breaches

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Oral Health Group

Text Message Interventions Could Improve Oral Health of At-Risk Children



Text message interventions have the potential to improve the oral health of at-risk children by positively influencing caregivers’ attitudes and behaviors toward their children’s oral health, according to the results of a randomized pilot feasibility trial published in November 2019 in the Journal of Medical Internet Research- mHealth and uHealth.

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Marketing Land

5 Audiences You Should Exclude From Your PPC Campaigns


Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

Read the article on marketingland.com>