Patient communication is one of the foundations of any healthcare practice. In an ever-evolving digital world, it can be difficult to grab the attention of new patients, and keep the interest of existing ones. Newsletters offer a dynamic and personalized approach for you to keep patients engaged, and also promote and grow your practice in a trackable, strategic way. If you're looking to retain existing patients, and also acquire new ones, here are a few reasons newsletters might be the tool you've been searching for.
Email newsletters are one of the most effective ways of boosting your patient engagement. In fact, a recent study of 300 unique demographic target markets found that online newsletters generate a 70% higher response rate than printed counterparts. There are many ways you can encourage engagement through a newsletter. One way is to include informative articles in newsletters but instead of posting the entire article in the newsletter, include a "read full article" button right after an eye catching title and excerpt. You should also include links to your website and social media platforms, which after receiving and reading through a newsletter, a potential or returning patient is more likely to press, whether to book an appointment or just request to more information. Engagement does not stop after you have sent out your newsletter. Once sent, you should add past newsletters to a section on your website. A tip to keep in mind is to add past newsletters as text links, not graphics, making it easier for search engines to locate your articles and enjoy and increased SEO benefit. If there is an article in particular that might be of interest to a broader audience (not only applicable to your patients) someone might stumble across your website during an internet search. For those doing research on a particular topic, it is possible that they cite your article, further boosting your website back-links.