Friday Five Roundup: From Google updates affecting dental searches to personalized marketing

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Dentistry Today

Google’s BERT Update Will Affect Your Dental Practice’s Search Results



Search engine optimization (SEO) has long been a staple of digital dental marketing. Its importance has not waned, but best practices have changed. Although most Google algorithm updates are quite minor, a few change the rules of SEO. The past couple of years have seen a few such updates, the most important of which—BERT—went largely unnoticed.

Read the article on dentistrytoday.com>

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Marketing Land

Here’s How We Prepare For a New Decade of Marketing Innovation


We should not be afraid to take a bolder approach with personalization if we're proactive in creating high standards with our customer's data privacy.

Read the article on marketingland.com>

Friday Five Roundup: From the dental economy in 2020 to social media tactics

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Oral Health Group

The First Surgical Robot Designed for Dental Implant Surgery, Yomi®, Surpasses 1000 Implants



Neocis, the leader and pioneer in dental robotics, announced that over 1000 implants were placed in 2019 using the Yomi robotics system, signaling the arrival of surgical robotics technology in the dental space.

Read the article on oralhealthgroup.com>

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Marketing Land

Facebook Will Let Users Hide Ads Targeted Via Custom Audience Lists


Users will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list.

Read the article on marketingland.com>