Friday Five Roundup: From AI in dentistry to the new LinkedIn Update

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The Dental Geek

Artificial Intelligence: The Future of Dentistry



In reality, we seldom consider that this ubiquitous technology is no longer the stuff of fantasy—we in fact encounter many aspects of artificial intelligence in our everyday lives and utilize them to simplify otherwise tedious tasks we have to complete. As the capabilities of artificial intelligence continue to evolve, they stand to enhance every professional field—including dentistry.

Read the article on thedentalgeek.com>

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Content Marketing Institute

Why You Need Vertical Visuals If Your Audience is Mobile


Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence.

Read the article on contentmarketinginstitute.com>

Best Practices For Creating a Facebook Single Image Ad



By: Patricia Poblete


With an estimate of 1.47 billion people logging in to Facebook every single day, it comes as no surprise to find Facebook as the top social media marketing hub in the industry. And with Facebook giving you all the power to track and reach your core audience and other potential customers with the same interest (in spite of your low-budget/high-budget marketing strategy), there’s no other reasons why you shouldn’t use Facebook for marketing. So as Facebook Ads becoming a standardized marketing leverage for many small to large businesses it’s easy to see the dramatic growth in competition for eyeballs and clicks.

The result of this competition upsurge is one of many reasons why Facebook has been perpetually changing its ad serving algorithms and landscape; to cut down the overwhelming amount of content (posts from businesses, brands, and media) in users’ News Feed—especially in the past few months. These News Feed “changes,” were carried to minimize public content (i.e., advertising or news) which Facebook CEO Mark Zuckerberg, described as, “passive experience” and show more personalized content. Zuckerberg stated that the Facebook’s “measures of engagement will go down,” but each content will consequently be more of value to every user if public content is reduced.

Friday Five Roundup: From embezzlement in dentistry to Facebook dating

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Mouthing Off - ASDA Blog

6 Steps to Tackle Dental School Debt While Pursuing Your Career



You can own your own practice, and this major career decision is one of the secrets to not only paying off your student debt, but it can also pave the way for a financially flexible and secure future.

Read the article on asdablog.com>

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CBC

Facebook Chooses Canada for Dating Feature


Facebook Dating, which was previously piloted in Colombia, operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends.

Read the article on cbc.ca>

Friday Five Roundup: From RateMDs to creating your own fonts

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CBC

Who's Rating Doctors on RateMDs? The Invisible Hand of 'Reputation Management'



Ottawa physician shocked to learn he could pay site to hide bad ratings.

Read the article on cbc.ca>

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HubSpot

Making Your Own Font Is Way Easier Than You'd Expect


If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font.

Read the article on hubspot.com>

Friday Five Roundup: From dental spa to Google's increased control over images you find on the internet

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The Dental Geek

Dental Visit or Dental Experience—There’s a Huge Difference



Dental professionals don’t just care about replacing crowns or the number of dental caries they fill in one day. Above everything else, they care about their patients. That’s why dentists and hygienists from every corner of the world are looking at treatment from a “What can I do to make my patients more comfortable?” perspective.

Read the article on thedentalgeek.com>

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Search Engine Journal

Google Images Update – Google Lens is Live


Google announced an update to Google Images that may have a significant impact to publishers who sell online. The Google Lens feature is rolling out to Google Images on mobile devices. This feature is live right now in the United States and rolling out to other countries and languages soon.

Read the article on searchenginejournal.com>

Friday Five Roundup: From probiotic toothpaste to why social media is a BUMMER

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abc7

New Cosmetic Trend: Probiotic toothpaste



Looking for the newest trend in cosmetics? Probiotic toothpaste is next in line.

Read the article on abc7.com>

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Wired

This Startup Wants You to Control Your Own Data Again


A startup called Helm aims to make it easy for you instead to own your data, and manage it locally on a personal server at home.

Read the article on wired.com>

Digital Marketing Terms Decoded - October Edition


By: Joyce Ho


Welcome back to Digital Marketing Terms Decoded! We are here on our October series, helping you build a stronger digital marketing presence. Before diving into this edition, make sure to check out our previously explained terms here. Happy Marketing!

October's Digital Marketing Terms Decoded is here with new additions to your marketing glossary. From search ads to display ads, rich snippets, and retargeting, we're breaking it all down.

Friday Five Roundup: A new era of dentistry to Google+ shut down

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Dental Economics

Ready, Set, Change (Your Approach to Business Education)



Everyone knows that change is inevitable. For many years, dentistry was a relatively slow-changing profession in regard to the business of operating a practice. Following the supply-and-demand economics model allowed practices to be successful by simply having the right number of patients and new patients. Today, dentistry is much more like other industries—fast paced, rapidly changing, and always seeking new ways to grow production and profits. Unfortunately, what hasn’t changed is the lack of business education at dental schools, which leaves most dentists on their own when it comes to truly understanding how to run a practice.

Read the article on dentaleconomics.com>

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The Guardian

Google to Shut Down Google+ After Failing to Disclose User Data Breach


This March, as Facebook was coming under global scrutiny over the harvesting of personal data for Cambridge Analytica, Google discovered a skeleton in its own closet: a bug in the API for Google+ had been allowing third-party app developers to access the data not just of users who had granted permission, but of their friends.

Read the article on theguardian.com>

Friday Five Roundup: From expanding your dental practice to data mining

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Dental Economics

Reaching the Right Patients: Uninsured small-business owners and employees



A key player in every productive practice — patients between the ages of 30 and 65 who do not have dental insurance. Most dentists know that this group exists, but they may not understand who they are and how their dental practice can attract them.

Read the article on dentaleconomics.com>

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CBC

The Government is Mining Your Social Media Data, But With Good Reason


The federal government wants a pilot project for surveillance of suicide-related behaviours on social media.

Read the article on cbc.ca>

Friday Five Roundup: New dental research, dental marketing & Facebook ads

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The Dental Geek

How to Make Your Dental Practice Staff Your Social Media Brand Ambassadors



Not every dental office can afford to hire a dedicated social media specialist. So, here are four ways to let your own practice staff perform the role of social media brand ambassadors.

Read the article on thedentalgeek.com>

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ADWEEK

Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend


Out of context, Facebook's recent public relations struggles and subsequent drop in new youth users raise red flags—but it's not enough to derail the American sweetheart of social media. Here's why Facebook is still the best platform for your business to drive conversions and increase return on investment for your customers.

Read the article on adweek.com>

Friday Five Roundup: From dental research to cognitive computing for marketing

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The Star

Becoming a Dentist in B.C. Now Costs More Than 500 Root Canals



Annual numbers released by Statistics Canada confirmed that university tuition is still on the rise across the country. Domestic students starting degree programs this fall are spending an average of $220 more than their peers who started the previous year and $2,901 more than they would have spent a decade ago. But in no other undergraduate discipline is the cost as high or the increase as sharp as it is for dentistry.

Read the article on thestar.com>

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Content Marketing Institute

How to Make Your Content Stand Out in a Crowded, Global Marketplace


If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as a second or third language, they’re more likely to search in their native or first language.

Read the article on contentmarketinginstitute.com>

Friday Five Roundup: From regrowing dental tissue to social media trends

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Oral Health Group

Regrowing Dental Tissue With Stem Cells From Baby Teeth



New results of a clinical trial suggest that there is a more promising path for children with injuries resulting in a dead tooth: Using stem cells extracted from the patient’s baby teeth.

Read the article on oralhealthgroup.com>

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Forbes

Five Social Media Trends That Will Impact Digital Advertising


Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of social media is dynamic and in constant change.

Read the article on forbes.com>

Friday Five Roundup: digital marketing transformations to winning the game of dental marketing

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Dental Economics

How to Win the Game of Dental Marketing



Are you a pawn in the game of dental marketing? Or are you a powerful king? This month, find out by playing dental marketing chess.

Read the article on dentaleconomics.com>

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Forbes

The Three Keys To Digital Marketing Transformation


Digital transformation means a lot of things to different people. In its simplest form, it is the ongoing pursuit of achieving the highest levels of scale, efficiency, innovation and profit using data and technology. In the context of strategy and operations, I have found three keys to effective digital marketing transformation.

Read the article on forbes.com>

Making Your Website Secure with HTTPS


By: Caitlin Barbin and Oren Baum


Google has been pushing for secure sites and if you haven't done so already, now is the time to switch. If you've noticed the Chrome address bar, it displays whether the site you are on is "secure" or "not secure." This started with Chrome's July 2018 update, and coming this September and October 2018, Google will remove the "secure" marking for sites that are encrypted with HTTPS. Instead, non-secure sites will be marked with "not secure" and this marking will turn red when users enter information such as an email or password.

This is an evolution in the practice of whether or not we need to consider a website secure or not. Encryption is used to avoid eavesdropping by any parties between the web browser and servers handling the information. In ‘the old days’, it was practice that only sites that dealt with secure information or e-commerce needed to be encrypted. Previously, such a label was reserved for websites that, for example, had their encryption certificate expire, or not match the domain a user visited.For many reasons, most of them considered positive, best practices have been moving in the direction that all websites should be secured with encryption. In order to help nudge that mindset in the right direction, Google, through its chrome browser, started labeling sites without encryption as 'insecure'. Google also modified their search ranking algorithm, to give preference to sites that are encrypted over those that are not. Together these and other 'carrot and stick' initiatives help move the bar of what is considered a safe, optimized, and protected website.

HTTP and HTTPS Explained

HTTP stands for HyperText Transfer Protocol and it moves information in plain text between your browser and the web server. Anyone who intercepts this transfer of information can read the plain text, making it insecure. It’s important to keep sensitive data such as passwords and credit cards on websites. HyperText Transfer Protocol Secure (HTTPS) was introduced where an encryption protocol called Secure Socket Layer (SSL) was combined with HTTP, making sites secure. However HTTPS does not protect you from everything such as hacks or hiding your identity — it just makes transferring data safer.

Friday Five Roundup: Beyonce and Social Media Marketing

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CBC

Liberals Commit $150M a Year in Dental Care For Youth, Aging Quebecers



Quebec Liberal Party Leader Philippe Couillard says his party will invest an additional $150 million a year to expand dental coverage to more young and aging Quebecers, if it gets a second mandate.

Read the article on cbc.ca>

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Forbes

Marketing After Beyonce: The State Of The Surprise Album


Beyoncé was certainly not the first person to make an album appear out of thin air, but hers does stand as a marker of when things changed for the industry.

Read the article on forbes.com>