Welcome to the August edition of our Digital Marketing Terms Decoded series, here to help you build a successful online marketing strategy. Whether you've encountered any of the upcoming terminology before or just started dipping a toe into the pool, we’re here to make sure everything's crystal clear! Before diving into this edition, make sure to check out previously explained terms here. Happy Marketing!
August's Digital Marketing Terms Decoded is here with new additions to your marketing glossary. From online advertising to website development, search engine optimization, and user experience, we're breaking it all down.
Google Ads is a digital advertising system largely focused on keywords, which businesses can use to promote their brand and online presence via Search Ads, Display Ads, Video Ads, or App Ads. The program works both on a pay-per-click and/or cost-per-impression basis. Businesses and marketers use the platform to create ads based around keywords that people are likely to input in their Google searches. When one of these keywords is searched, the ad is triggered and displayed under 'sponsored links' which show up above/below and separately from organic search results.
Related Article: How To Improve Your Google Ads Campaign
Responsivenessmobile currently accounts for half of all global web pages served. So far in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. Website visitors will likely abandon your website if it doesn’t conveniently adjust to the interface or device they are browsing on.
Why Your Practice Should Be Mobile Friendly
What Makes a Good Dental Website?
|Image Source: neilpatel.com|
Related Article: Most Valuable Keywords
Related Article: How to Craft an Effective CTA
We hope you’ve enjoyed this edition of Digital Marketing Terms Decoded. What marketing concepts or terminology do you want to know more about? Contact UpOnline for more information on online marketing tactics and make sure to follow our blog so you don’t miss out on the upcoming tips, tricks, and trends of digital marketing. Keep an eye out for our next edition!
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