In this edition of Digital Marketing Terms Decoded, we will focus on the Google Analytics terms and metrics that are important for your digital marketing knowledge. The glossary of Google Analytics terms continues to expand but we're here to introduce you to the basic ones you need to know to start building your marketing strategy. You may have heard of these terms before, but their purpose and definition might not be completely clear to you just yet. Don't sweat it, here are 5 new digital marketing terms decoded.
A monthly series of explanations to lingo and fads in the digital marketing space.
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Bounce RateGoogle's technical definition for bounce rate: the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). Bounce rate is one of the most effective tools for measuring traffic.
So there you go, 5 more digital marketing terms to use for your digital marketing strategy. These terms are all related to Google Analytics, and its reports that can be generated to evaluate your website. Start thinking about the stats that assess your relationship with your users and with Google. For more information on digital marketing, contact UpOnline and follow our blog to keep up with all the marketing trends and terms you need.
Digital Marketing Terms Decoded - March Edition
Digital Marketing Terms Decoded - April Edition
9 Digital Marketing Stats You Should Know