Welcome back to Digital Marketing Terms Decoded! We are here on our October series, helping you build a stronger digital marketing presence. Before diving into this edition, make sure to check out our previously explained terms here. Happy Marketing!
October's Digital Marketing Terms Decoded is here with new additions to your marketing glossary. From search ads to display ads, rich snippets, and retargeting, we're breaking it all down.
Search AdsSearch ads appear next to your Google search results and they work on a pay-per-click manner. Search ads are really useful for increasing your brand awareness in the online space and directly connecting to customers with an intent for the services or products you provide. As a result, these ads are text based and work on very specific target audiences. Little Tip: If you run an ecommerce store, displaying your search ads with product images and prices is a very effective way to prompt viewers to click on your ad.
Display AdsWith millions of websites, blogs, social media platforms, Google display ads reach 90% of internet users world wide. Compared to search ads, display ads are more versatile since they can be displayed through different formats including texts, banners and videos. They can also be seen when you are scrolling through your social media feed, playing on your app game or even checking your email. However, advertisers can target their ads towards their preferred audiences, keywords, and topics to increase their click rate.
Related Article: Search & Display Advertising: What’s the Difference?
SEO basics - What are rich snippets?
SEO basics - What is structured data?
Related Article: What is Retargeting and How Does it Work?
Remarketing vs. Retargeting: What’s the difference?
Are Retargeting and Remarketing the Same Thing?
Remarketing vs. retargeting- What Do They Mean & How Do I Use Them?
After learning about these 5 terms, you should be able to figure out some connections between them. In order to build a successful online marketing campaign, we often need to use more than one strategy. Each of the tools mentioned above have their own functionality and work cohesively with one another. Contact UpOnline for more information on online marketing tactics and make sure to follow our blog so you don’t miss out on the upcoming tips, tricks, and trends of digital marketing.Keep an eye out for our next edition!